Every great brand has a story, and ours begins with Watson, our four-legged inspiration and the true CEO of -& (A Dachshund Company).

Watson is more than just a mascot; he is our constant companion, creative muse, and the heart behind everything we do. Whether he is lounging by the desk, joining us on photoshoots, or making sure every piece passes the “cuddle test”, Watson brings the joy and authenticity to our work.

We know the frustration of finding Dachshund-themed clothing that’s not cheesy or low-quality and we believe that the search should be effortless and as fun as Watson chasing a ball or wagging his tail. That’s why our designs reflect his carefree, adventurous spirit as a reflection to embrace the little things that make life wonderful. 

At – & (pronounced Dash And), we’re not just creating clothing; we’re building a community where people (and their furry friends) can express themselves, feel good, and share love.

P.S. Watson insists on a nap break every afternoon, so we take inspiration from that too.